MASX [pronounced MAS-X] was created from a desire to see PEOPLE around the world united and enjoying all the wonders and amazement that this beautiful life has to offer. We believed that this could be accomplished through MUSIC and CULTURE as these things easily brought us together and effortlessly excited a passion for life. From this, an idea was born and a journey began. With a natural and unwavering love for people, culture and music as well as an uncontrollable impulse to excite PASSION FOR LIFE all around the world, a "company" was created to allow travellers to GO BEYOND THE BUCKET-LIST and to "LIVE ULTIMATE XPERIENCES" (L.U.X.). The acronym "MASX" was the embodiment of an idea whose time had come. MASX represents the "vessel" that will help create a better world by creating unique nightlife and party-travel experiences, events and social media content. We will do our part to help unite the world and excite passion for life through celebrations of each other's culture and music. Nothing short of an epiphany, the mission for the rest of our lives became clear and LIFE SUDDENLY HAD GREATER MEANING!