MYSTIQUE AND INTRIGUE: NEW YEAR, NEW HERE: CHUN JIE™4 Days / 3 Nights
February 4 to February 7, 2027
Price range: $1,600 through $4,000
PRICES ARE USD PER PERSON. LIMITED PACKAGES AVAILABLE.
THE L.U.X. PROMISE: THE ART OF TOTAL IMMERSION
ZERO FRICTION
At MASX, our guiding principle is LUX: Live Ultimate Xperiences — where true luxury is the freedom to stay present and fully immersed in the moment. To ensure your connection to the city’s quiet rhythm remains uninterrupted, we operate under a strict, silent protocol:
N.I.T.E. NAVIGATORS
You aren’t led by a “guide.” You are accompanied by a N.I.T.E. Navigator. They are local expert guides who help you Navigate Immersive Travel Experiences. They are your sophisticated peers, your cultural translators, and your partners in after-dark cultural experiences that will open doors that don’t exist on any map.
THE ARTIFACTS
Your journey exists in two worlds. The Black Passport is your shared tactile anchor — a physical relic to hold in your hands. The Digital Artifact is your high-fidelity digital legacy — a cinematic film to revisit together.
A physical book that preserves the story of your experience.
Your story is captured as it happens. Seven days after your experience, you will receive a curated collection of captured moments from the experience.
OVERVIEW
NEW YEAR, NEW HERE: CHUN JIE in SHANGHAI is a curated immersion into how China’s most important celebration is experienced within one of its most dynamic cities.
Moving from bustling markets and historic neighbourhoods to reunion dinners, temple traditions, and illuminated skylines, the journey follows the rhythm of the Lunar New Year as it unfolds across Shanghai.
Along the way, local customs, seasonal foods, and meaningful symbols reveal the stories behind the celebration. The result is a deeper understanding of a city where centuries-old traditions continue to thrive alongside one of the world’s most modern urban landscapes.
ITINERARY
Day 1: The Build-Up
WINTER IN SHANGHAI
The first signs of the season appear throughout the city. Red lanterns begin to gather above the streets, festive displays emerge across shopping districts, and Shanghai's familiar energy gradually shifts as preparations for the Lunar New Year take shape.
Beneath the city's modern skyline, anticipation quietly begins to build.
THE CITY PREPARES
Around Yuyuan and Chenghuangmiao, the preparations become impossible to miss. Market stalls overflow with New Year decorations, seasonal foods, lucky charms, and gifts destined for family gatherings across the city. Accompanied by your N.I.T.E. Navigator, conversations with local vendors and shoppers reveal the customs, traditions, and small rituals that define this time of year.
THE CHARACTER CODE
Throughout the streets, symbols appear everywhere — painted on banners, hanging from doorways, and woven into the celebrations unfolding around you. As their meanings are revealed, familiar sights begin to take on new significance, uncovering hidden layers of culture, tradition, and identity.
LIGHTS OF THE BUND
As evening settles, the experience shifts once again. Along the Bund and the illuminated waterfront, historic buildings stand opposite one of the world's most futuristic skylines. Here, surrounded by both old and new Shanghai, the city reveals the contrast that continues to define it as preparations for the New Year move toward their peak.
SIGNATURE MOMENTS
Yuyuan Market
Old City Discovery
Decoding Chinese Characters
Bund Night Walk
Traditional Shanghai Dinner
Day 2: The Reunion
THE FINAL PREPARATIONS
The final day of the lunar year begins away from the city's busiest celebrations. Through the historic lanes of Tianzifang and the tree-lined streets of Wukang Road, signs of the holiday appear everywhere — red decorations hanging from doorways, gifts waiting to be exchanged, and families making their final preparations before gathering for the evening ahead.
THE REUNION TABLE
As the year draws to a close, the experience gathers around one of China's most cherished traditions. Across the country, families reunite over a special New Year's Eve meal, sharing dishes that symbolize prosperity, abundance, and togetherness. Surrounded by the flavors and customs of the season, the meaning of reunion becomes something you experience rather than simply observe.
ABOVE THE CELEBRATION
As night falls, the perspective shifts dramatically. From Shanghai Tower, the city stretches endlessly below — historic neighbourhoods, illuminated streets, and modern skylines connected beneath the same celebration. Few places reveal the contrast between old and new China as clearly as Shanghai on the eve of the Lunar New Year.
THE NIGHT BEFORE
The final hours of the year carry a different energy. Along the Bund and the Huangpu waterfront, the city glows beneath the lights of its iconic skyline. Some gather with family, others pause to take in the moment, but everywhere there is a shared sense of anticipation as Shanghai stands on the threshold of a new beginning.
SIGNATURE MOMENTS
New Year Preparations
Old Shanghai Streets
Reunion Dinner
Shanghai Skyline
Bund By Night
Day 3: The First Day
FIRST BLESSINGS
The first day of the Lunar New Year begins alongside locals as they gather at Jing'an Temple. Amid the scent of incense and the steady flow of worshippers, traditions that have been carried forward for generations unfold in real time. Wishes for prosperity, health, and good fortune accompany the beginning of a new year.
FESTIVAL STREETS
Beyond the temple grounds, the celebration continues throughout the city. Red decorations, festive displays, seasonal foods, and gathering crowds transform familiar streets into spaces of celebration. Moving through the city, the atmosphere reveals how deeply the Lunar New Year remains woven into everyday life.
TASTES OF THE NEW YEAR
The celebration continues through food. From dumplings and noodles to sweet treats associated with luck and prosperity, traditional New Year dishes offer another window into the customs and symbolism that shape the season.
LIGHTS ON THE HUANGPU
As evening approaches, the perspective shifts once more. Along the Huangpu River, historic waterfronts and modern skylines meet beneath the glow of the city's lights. Viewed from the water, Shanghai's past and future appear side by side, connected by a celebration shared across generations.
SIGNATURE MOMENTS
Jing'an Temple
First Blessings
New Year Flavours
Festival Streets
Huangpu River Cruise
Day 4: The Continuation
BEYOND THE SKYLINE
Beyond the towers and waterfronts, another side of the region begins to emerge. In Zhujiajiao, canals, stone bridges, and historic lanes reveal a slower rhythm of life — one that has endured long before Shanghai became the global city it is today.
WATER TOWN TRADITIONS
As the New Year continues, seasonal decorations remain visible throughout the town. Along the waterways and narrow streets, everyday life unfolds beside traditions that have been carried forward for generations, offering a different perspective on the holiday beyond the city's main celebrations.
TEA AND TIME
The pace slows further within a traditional tea house. As tea is prepared and shared, conversation turns toward the customs, stories, and discoveries gathered throughout the journey. In a culture where tea has long been connected to reflection and connection, the experience finds a natural pause.
LOOKING DIFFERENTLY
The journey concludes with a different understanding of the city and the traditions that shape it. Markets, symbols, temples, food, and celebrations that once felt unfamiliar now carry meaning. What began as a New Year celebration gradually becomes something deeper — a glimpse into how culture, history, and everyday life continue to coexist in modern China.
SIGNATURE MOMENTS
Zhujiajiao Water Town
Historic Canals
Traditional Tea House
Tea & Conversation
Everyday China
OVERVIEW
NEW YEAR, NEW HERE: CHUN JIE in BEIJING invites you into the heart of China’s most important celebration through the traditions, communities, and customs that continue to shape it today.
From historic streets and Spring Festival markets to temple fairs, local rituals, and shared meals, each day reveals a different layer of the season. Along the way, familiar symbols gain deeper meaning, connecting everyday traditions to centuries of history.
The experience culminates in a deeper understanding of Beijing — not simply as China’s capital, but as one of the living cultural centers of the Lunar New Year.
ITINERARY
Day 1: Signs Of Spring
THE CAPITAL PREPARES
The first signs of Spring Festival appear throughout the historic streets of Beijing. Around Qianmen, red lanterns hang overhead, festive decorations fill storefronts, and the city begins its transformation for the most important celebration of the year. Amid the movement of shoppers and families preparing for the days ahead, anticipation quietly builds.
OLD BEIJING TRADITIONS
The journey continues into Dashilan, one of Beijing's most historic commercial districts. Here, generations-old tea shops, traditional medicine stores, and local businesses stand alongside New Year displays and seasonal goods. Accompanied by your N.I.T.E. Navigator, conversations with shopkeepers and locals reveal the customs, traditions, and small rituals that continue to shape Spring Festival celebrations today.
THE CHARACTER CODE
Throughout the streets, symbols appear everywhere — painted on banners, hanging from doorways, and woven into the celebrations unfolding around you. As their meanings are revealed, familiar sights begin to take on new significance, uncovering hidden layers of culture, tradition, and identity that might otherwise go unnoticed.
LIGHTS OF THE CAPITAL
As evening settles, Beijing takes on a different character. Historic streets glow beneath festive decorations while the energy of the approaching New Year continues to build. Between old storefronts, illuminated avenues, and gathering crowds, the city reveals the atmosphere that makes Spring Festival in the capital unlike any other time of year.
SIGNATURE MOMENTS
Qianmen Street
Old Beijing Traditions
Decoding Chinese Characters
Dashilan Discovery
Spring Festival Lights
Day 2: The Eve
THE FINAL SHOPPING
Around Niujie, some of Beijing's busiest holiday food markets come to life. Families make their final purchases for reunion dinners and New Year gatherings while shops fill with festive specialties, snacks, and seasonal treats. Amid the crowds and preparations, food reveals its central role in one of the most important celebrations of the year.
RED DOORS, OLD STREETS
The journey continues through the hutongs of Shichahai, where Spring Festival traditions become visible in everyday life. Red couplets appear beside doorways, lucky decorations hang from entrances, and signs of the approaching New Year can be found throughout the historic neighbourhoods that continue to shape Beijing's identity.
THE REUNION TABLE
As evening approaches, attention turns toward one of the most important traditions of the year. Across northern China, families gather around tables filled with symbolic dishes and seasonal favourites. Among them, dumplings hold a special place, carrying wishes for prosperity, fortune, and a successful year ahead.
AWAITING THE NEW YEAR
As night settles over the capital, anticipation continues to build. Across the city, homes, neighbourhoods, and gathering places prepare to welcome the arrival of a new year. The atmosphere feels shared — an entire city standing together on the threshold of a new beginning.
SIGNATURE MOMENTS
New Year Preparations
Hutong Discovery
Beijing Dumplings
Red Couplets & Lucky Symbols
New Year's Eve
Day 3: The First Day
FIRST BLESSINGS
The first day of the Lunar New Year begins at Yonghe Temple, where thousands gather to offer incense and prayers for the year ahead. Surrounded by the scent of incense and the steady movement of worshippers, traditions that have been carried forward for generations unfold in real time. Here, the beginning of a new year is marked not by a countdown, but by reflection, gratitude, and hope.
THE TEMPLE FAIR
The celebration continues at Ditan Temple Fair, one of Beijing's most beloved Spring Festival traditions. Food stalls, folk performances, traditional crafts, calligraphy, and festive games fill the grounds as families gather to celebrate together. More than an event, the temple fair offers a living expression of Beijing's New Year culture.
LIVING TRADITIONS
Throughout the fairgrounds, customs that have shaped generations remain visible. Artisans demonstrate traditional crafts, performers preserve regional traditions, and local families continue practices that have been part of Spring Festival celebrations for centuries. The experience offers a rare opportunity to see culture not preserved behind glass, but actively lived.
CELEBRATION CONTINUES
As evening approaches, the festive atmosphere continues through the city. Decorations, lights, and gathering crowds maintain the energy of the holiday, revealing a Beijing that remains deeply connected to the traditions that define the season.
SIGNATURE MOMENTS
Yonghe Temple
First Blessings
Ditan Temple Fair
Traditional Folk Arts
Spring Festival Celebrations
Day 4: The Legacy
THE HEART OF AN EMPIRE
The final day begins within the Forbidden City, once the political and ceremonial center of imperial China. Beyond its gates lies a world shaped by centuries of history, symbolism, and tradition. Walking through its courtyards and halls, connections begin to emerge between the customs experienced throughout the journey and the civilization that helped shape them.
SYMBOLS THROUGH TIME
Throughout the palace complex, familiar motifs appear once again. Dragons, colors, numbers, and characters that surfaced during Spring Festival celebrations reveal deeper historical roots. Traditions that once felt like seasonal customs now become part of a much larger story stretching across generations.
A TASTE OF BEIJING
The experience concludes around the table with one of the city's most celebrated culinary traditions. As the journey draws to a close, the flavours of Beijing provide a final opportunity to reflect on the customs, stories, and experiences that have shaped the past several days.
CARRYING IT FORWARD
The celebration continues throughout the city, but your perspective has changed. Streets, symbols, foods, and traditions that once felt unfamiliar now carry meaning. What began as a journey into Spring Festival gradually became a deeper understanding of the people, history, and culture that continue to shape Beijing today.
SIGNATURE MOMENTS
Forbidden City
Imperial Beijing
Symbols Through Time
Peking Duck
The Legacy
INCLUDES
- 4 Days / 3 Nights Accommodation
- All transportation within the experience
- Breakfast, lunch, dinner and café moments
- The artifacts (Black Passport & Digital artifact)
- English-speaking N.I.T.E. Navigator
- All admissions, activities, and festival participation outlined in the itinerary
- Curated workshops, rituals, and cultural experiences
- International airfare to China
- Travel insurance (highly recommended)
- Visa fees (if applicable)
- Personal expenses & additional purchases outside the curated experience
