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Vietnam is famous for pho and bánh mì, but the country’s culinary scene goes far beyond its most iconic dishes. From adventurous street food to regional specialties with unforgettable flavors, these are the foods that often surprise first-time visitors—and might just become the highlight of their trip.
📍 Popular in: Northern & Southern Vietnam
👍 Best for: Adventurous food lovers
Perhaps Vietnam’s most famous “challenge food,” balut is a fertilized duck egg served warm with Vietnamese coriander, salt, pepper, and lime. While it may look intimidating, locals love it for its rich, creamy texture and believe it’s packed with nutrients.
Where to try: Local street food stalls in Hanoi or Ho Chi Minh City.
📍 Popular in: Mekong Delta
👍 Best for: Brave eaters

One of Vietnam’s most unusual delicacies, coconut worms are found inside coconut palms. They can be served lightly fried or, for the truly adventurous, dipped in fish sauce and eaten fresh. The texture is surprisingly buttery.
Where to try: Ben Tre or Can Tho.
📍 Popular in: Ho Chi Minh City

For Vietnamese people, going out for “ốc” is more than a meal—it’s a social event. From grilled snails with scallion oil to spicy stir-fried shellfish, there are dozens of varieties to choose from. Even locals rarely order just one dish.
Where to try: Street-side seafood restaurants throughout Ho Chi Minh City.
📍 Popular in: Northern Vietnam
Its strong aroma divides opinions, but shrimp paste is an essential ingredient in many traditional dishes. Mixed with lime and chili, it adds an intense umami flavor that many locals can’t live without.
Where to try: Served with Bún Đậu Mắm Tôm in Hanoi.
📍 Popular in: Northern Highlands
Rich in protein and surprisingly nutty, silkworm pupae are often stir-fried with herbs or served as a snack. It’s a familiar comfort food for many locals, though it often surprises international visitors.
Where to try: Markets in Hanoi or Sapa.
📍 Popular in: Southern Vietnam
Known as the “King of Fruits,” durian is loved just as passionately as it’s debated. Its creamy texture and custard-like flavor win over many travelers—if they can get past the aroma.
Where to try: Fresh fruit markets in Ho Chi Minh City, Can Tho, or the Mekong Delta.
📍 Popular in: Quang Ninh Province
This rare sea worm may not look appetizing, but it’s considered a luxury ingredient. Dried sá sùng is often used to create naturally sweet, deeply flavorful broths—especially for premium bowls of phở.
Where to try: Coastal seafood restaurants around Ha Long Bay and Van Don.
📍 Popular in: Southern Vietnam

Juicy minced beef is wrapped in fragrant betel leaves before being grilled over charcoal. Smoky, aromatic, and incredibly flavorful, it’s one of Vietnam’s underrated street food gems.
Where to try: Ho Chi Minh City street food districts.
📍 Popular in: Vietnam’s Central Coast
Light, refreshing, and unexpectedly crunchy, jellyfish salad is tossed with herbs, roasted peanuts, and a tangy fish sauce dressing. It’s especially popular during Vietnam’s hot summer months.
Where to try: Da Nang, Nha Trang, or Quy Nhon.
📍 Popular in: Mekong Delta
These small mud-dwelling fish are a Southern favorite, usually grilled over charcoal or cooked in a bubbling sour hotpot. Their tender meat and rich flavor make them a beloved comfort food among locals.
Where to try: Ho Chi Minh City and the Mekong Delta.
The best Vietnamese food isn’t always found in guidebooks—it’s tucked away in bustling markets, family-run eateries, and neighborhood street stalls where generations of locals have gathered to eat.
If you’re ready to discover these hidden flavors, join MASX’s FLY IN, FORK OUT—our signature food tour series, available across selected destinations, including Vietnam. Whether you choose one of our expertly curated experiences or prefer a fully personalized culinary journey, we’ll help you discover the authentic tastes that make every destination unforgettable.
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